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Soften Your Lines,Not Your Edge

Men and Cosmetic Medicine

Statistics show that MEN are the fastest growing segment of the cosmetic medicine population, now representing 10% of all cosmetic treatments.

Cosmetic Procedures For Men

Statistics show that MEN are the fastest growing segment of the cosmetic medicine population, now representing 10% of all cosmetic treatments. Men are particularly interested in minimally invasive procedures with little downtime. Men are spending more time and money on their appearance than ever before. Their presence in the market is expected to continue to grow rapidly.

There are many reasons for this trend. Hair removal, facial rejuvenation, and reduction of wrinkles all improve appearance and give men a big boost to their self-esteem. Reality television and social media have brought attention to cosmetic procedures, and many women speak openly and comfortably about receiving treatments. Whereas many men were previously unaware that there were procedures that could address their aging concerns, they now have a heightened awareness. Much like going to a gym in order to achieve a better physique, visiting a barber/hair stylist, or seeking treatments for hair loss, there is no longer a stigma attached to utilizing cosmetic services; they all help achieve similar goals.

Other reasons driving this trend are that men feel a desire to remain competitive and relevant in the workplace, so they want a more youthful, less tired and less stressed appearance as they get older. Men on the dating scene want to look good at any age, and this is especially true of older men who may be back to dating following death or divorce. Research also shows that men are far more likely to seek cosmetic services if their significant other suggests that she would like for them to. Men with a younger spouse are more likely to seek cosmetic treatments as well.

Doctors have studied the differences in anatomy in the male and female face and have made adjustments in treatment techniques to suit men better. The most popular treatments among men are:

Bags Under Eyes

Fillers can help to minimize the appearance of bags under the eyes and replace lost volume in the face, giving a man a fresher, more relaxed look.

Double Chin

Many men are unhappy with submental fat, commonly called a double chin. Belkyra, a minimally invasive procedure to treat a double chin, is highly effective in permanently removing the fat under the chin.

Skin Care Products

Many men are interested in presenting a well-groomed appearance in today’s society. Medical grade skin care products bring the skin to a state of good health and good looks.


Relaxers, such as Botox , known as “Brotox“ in the media today, are the treatment of choice to smooth facial wrinkles, such as those outside the eyes (crow’s feet) and on the forehead.

Volume Loss

Over time, your face changes in many ways. This is part of the normal aging process, but genetics and environmental factors can also play a role.You may notice a change in the appearance of your skin, typically in the form of deepening parentheses lines and wrinkles. But what may be less obvious is age-related mid-face volume loss. JUVÉDERM® is designed to add volume beneath the skin’s surface to lift and contour the cheek area.

Men’s aesthetics is on the rise. Learn More about  Botox for Men (pdf)

More Information

If you want to learn more about our facial rejuvenation treatments, request a consultation online or call (905) 891-7642.


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